FOR IMMEDIATE RELEASE
February 6, 2023
Lakewood, CO – Elward Systems Corporation President, Chris Ciesluk, today released the following statement regarding the launch of a rebranded corporate identity and panel product line initiative.
“We’ve seen over the past several years, there have been many new things at Elward from new employees to cutting-edge software and equipment to new products and systems. These are the exciting things we see being part of an employee-owned company.
And to better represent these changes, we’ve embarked on a path of creating a new brand identity for our company – one that will carry us into the future while still honoring our rich history. This includes a simplified corporate name and logo and the introduction of an Elward-specific product brand for our fabricate-to-suit rainscreen systems. Since being established in 1959 by Mel Elward, we’ve been known as Elward Construction Company, Elward Systems Corporation, and ESC. And what we’ve done as a company has evolved over those 60 years. Our goal with the rebrand is to highlight the new things that are in the works, but still recognize our proud history as Elward.”
For the corporate rebrand initiative, the Elward Systems Corporation (ESC) logo will be simplified to a single, iconic name – Elward. In addition to a modern, friendly, and approachable new font style, there is the addition of a unique brand icon. Within the circle, there are three panel-like rectangles staggered to form a modern, abstract “E”.
Fig. 1: Updated Corporate Logo
In addition to the corporate brand update, Elward is in the process of developing “EVOLV” by Elward as a product brand to help chart the course for the company’s future direction by transforming the panel products they offer into fully engineered, fabricated-to-suit, rainscreen systems. EVOLV Panel Systems is powered by the experience and know-how of the team at Elward.
Fig. 2: New Product Brand / Logo
With the new product brand, there will be the addition of the tagline “The Evolution of Panel” which is rooted in the fact that the company was the first to invent and patent a dry ACM system in the United States. That process of invention continues to this day as Elward develops new and more creative panel systems.
Elward is implementing the new brand direction by rolling out a corporate identity initiative over the next 30 – 45 days. And as part of the new brand launch, the company will also be making modifications with individual system naming to correspond to the EVOLV Panel Systems product branding. The company plans to release more on this in the upcoming 30 days.
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Since 1959, Elward Systems Corporation has evolved into one of the predominant suppliers of exterior wall cladding systems. Over the decades, Elward delivered extensive design experience with engineering, testing, and furnishing a variety of wall systems ranging from unitized / stick-built curtain walls, to insulated foam panels, to granite wall systems. Today, Elward is solely a manufacturer of custom-designed wall systems, prefabricated and ready-to-install, utilizing aluminum composite material (ACM), plate metal panels, fiber cement composite panels, high-pressure laminate (HPL), and Engineered Continuous Insulation (C.I.) Systems.